What your Google profile says about you when nobody's looking

When a new customer finds you on Google, they don't read your reviews end-to-end. They scan. They look at the stars, then at how you respond — and if the answer is 'you don't', they fill in the blank themselves: too busy, doesn't care, place is run on autopilot.

It's the same instinct as walking past a restaurant with empty tables on a Friday night. Nothing's technically wrong. It just feels off.

The fix isn't hard, but it is relentless. Every review, every time, in your tone. That's the bar — and it's exactly the bar neverignore is built to meet.